Vol. 01 · Spring 2026MPLS, MinnesotaEst. 2009
Speaker. Brand Builder.Community Maker.
Come for the no-BS advice. Stay for the good vibes. I help builders, designers, and home-industry creators build brands worth following.
Come for the no-BS advice. Stay for the good vibes. I help builders, designers, and home-industry creators build brands worth following.
You didn't pick this work for the easy version. The truck. The blog. The brand. The room of people you didn't think you'd be in. Somewhere along the way the marketing started feeling like a costume — and the part that was supposed to be yours got swapped for a version that just… wasn't.
This is for the ones who'd rather be the real thing.
I co-founded construction2style with my husband out of an old fixer-upper in Minneapolis. Fourteen years later, that one project has turned into six brands, a stage I love, and a community of operators who've decided we don't have to do it the old way anymore.
What I teach is what I had to figure out the hard way — how to build a brand, a content engine, and a business that actually feels like you. No agency-speak. No performative posting. Just the stuff that worked.
Stages, courses, sponsorships, mic. Pick the room and let's go.
Keynotes, panels, and breakouts on building a credible brand, the operator's marketing playbook, and what construction taught me about content. Booked for CCS, BUILDHER, and brand activations.
Self-paced courses, templates, and tactical kits. The Modern Builder's Brand Kit, Sponsor Inbound, and Stage-to-Sales drop quarterly. Built for the operators who'd rather build than perform.
Long-form partnerships with home, lifestyle, and trade brands I actually use — via IG, podcast, and the c2s editorial. No one-off codes. Real audiences, real ROI.
Guides, project reveals, and guides read by millions — the content engine behind the whole stack. Sponsored features and affiliate placements that actually convert, because the audience actually trusts the source.
Eight weeks. A studio-grade brand system. A content engine you actually want to run. Built for the operators who'd rather build than perform.
New · Cohort 02 · June 10
"I took the Brand Kit thinking I'd get templates. I left with a real business. The Notion OS alone is worth 3× the price." — Jess R. · Roofing contractor, MN
"Morgan walked on stage at CCS and changed how I think about my whole company. We rebuilt our pitch deck on the flight home."
"The only person in this industry I'd trust to tell me the truth about my brand. She booked my keynote and tripled my email list in one quarter."
Six rooms. Same operator. Different audiences, same standard.
For the women building the room — not waiting to be invited in. Events, mentorship, and the honest peer group nobody hands you.
Co-Founder · est. 2021The coalition-led conference series. Four 2026 events, five founders, and the room that's sold out three years running.
Producer + PartnerThe design + build firm that started it all — out of an old Minneapolis fixer-upper, with Jamie, in 2009.
Co-FounderThe brand & marketing agency for the home industry. Strategy, partnerships, and storytelling that converts.
Co-Founder + PartnerThe stage, the mic, the letter, the kit. Where everything connects.
You are here
On stage · NAHB '26
Behind the mic
Spring '26 · Chicago
The room · CCS '26
Full design + build breakdowns: process, products, and the real numbers behind the reveal.
The step-by-step library that brings the audience in and keeps the affiliate engine running.
What actually worked across six brands, written down so you can run it too.
With LuAnn Nigara — ep. 946, on juggling six brands without dropping the craft.
Why the builders who tell their story win the work — and how to start.
The portfolio strategy nobody in the industry is talking about.
A pocket-sized email course. One short read a day, built for operators who'd rather act than aestheticize. No fluff, no funnel-bro voice, no Sunday sermon.