It started in 2009 — Jamie and me, a 1920s Minneapolis house that needed everything, and the naive belief that if we wrote about it, somebody might read. We were wrong about a lot. We were right about that.
Fourteen years later, construction2style is a working design-build studio, a content brand that's been on the cover of KBB, and the launching pad for everything else I've built since: the conference (CCS), the community (BuildHer), the agency (Neon Lion Media), and the personal brand you're reading right now.
I'm not the polished version. I'm the loud one. The one who'll tell you what it actually cost, what we got wrong, and why it still worked.
The origin. Design-build studio + content brand, co-led with my husband Jamie. Sixteen years, hundreds of remodels, KBB cover, Apartment Therapy + HuffPost features.
Visit →The conference where contractors share real numbers, not pitch decks. Three days, 350 builders, co-produced with Brad Leavitt, Mark Williams, and Tyler Grace.
Visit →The community for women in construction, design, and the trades. Quarterly gatherings, BuildHer Live, and the peer group nobody hands you.
Visit →The agency arm. Brand + marketing for operators who don't talk like one. Selective roster, retainer-based, six clients at a time.
Visit →Keynotes, courses, brand partnerships, podcast guesting, and the Sunday letter. This site. The cover story.
Visit →A new chapter — relaunching 2026. The work I'm most excited about. More soon.
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